people profile: Tony Bulleid

Tony has more than 25 years delivering top line and bottom-line results in blue-chip companies and SMEs.  Most of his experience and successes have been in the IT, communications and video sectors.

 What people say about Tony:

 “To me, you were the first who both knew the realities of the many local markets we serve in Europe, but also pushed staff to question their own preconceived notions of what is possible (or perhaps more so, what was considered 'not possible') and drove the team to a high level of performance and teamwork”.   

 Jens Maaløe, CEO said; “Tony has demonstrated his leadership capabilities during his tenure as head of NetTest’s UK operation.  As well as achieving consistent and outstanding results in expanding the UK business, he has also built a European team that addressed the needs of our customers across the region.” 

Tony has developed particular skills in energising sales and marketing individuals, teams or the whole enterprise. He employs a powerful mix of sales tools, which he then customises to the unique requirements of the client.

   Results Based Selling®   Selling Business Value®  Selling at the C-Level®

The approach is to “begin with the end in mind”,
“What are the results you would most like to achieve?,   
“What metrics can we use to measure our success ?

Some of the outcomes clients frequently desired are: 

Increased top-line revenue         Improving win rates    Shorter sales cycle      

Increased sales productivity       Maximising average deal size

Companies Tony has worked with

Tony has achieved a solid track record of delivering results and energising teams in companies like Hewlett-Packard, GN Great Nordic, NetTest, Tektronix, Comark and Fluke.

In his spare time Tony and his family enjoy skiing and keeping fit – have to really as Tony’s wife Jacqui is a personal trainer.

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